Starting Your Own Brand
An unforgettable journey
1.Brand story. Why and How
A brand story tells the motivation for starting your business, and why you get up and do what you do every day, why customers should care, and why they should trust you.
The brand story builds connections and it builds trust. Research has shown the power of descriptive stories and how our brains respond to it. Scientists call it synchronising or neural coupling where a simultaneous brain activity happens in two people, the brand narrator and the customer in this instance, and leads to a mirroring effect, leading to an enhanced comprehension and understanding.
1. Keep it simple: Simple stories are the best to build momentum and relationships. The story has to focus on problem, success and solution. Most good stories have a beginning- why did you start, was there a struggle, a protagonist who overcame some obstacles; a middle- where and when, and how; and, an end. The end isn’t really an end in the true sense as it is a journey and a progression, creating optimism for the client. Simple stories build trust.
2. Let your personality shine through: Good brand stories are driven by the founder’s personality. So, let your personality drive through the brand story. It comes back to the point I made earlier about being authentic and aligning brand values with your own values. It isn’t just your life story. It is the reason that your brand is so inherently inter-linked with you. It is what makes your brand completely unique. People buy from people. People relate to other people. So, let the face behind the brand be visible. This doesn’t have to mean putting our faces on billboards. It means letting the clients see the reason why you are the best person to drive this brand forward, and it creates trust.
3. Communicate the higher purpose: I believe that this is one of the most essential elements of any brand, and of a powerful brand story. I always ask my clients to start by figuring out their own ‘why’. What is the purpose of the brand? It is not just about making money. What kind of problem does it solve? What kind of social change does it bring about? Is it improving lives in some way, because every brand or business does? We all have our businesses to make lives better, to leave a little mark of ourselves, to leave a legacy. Communicating this purpose through your tagline and your brand story creates trust and a connection with customers. It creates a reason for them to buy from you.
2. Identify market & target audience
Identify a need in the market. A successful clothing line won’t succeed on the vanity of its founding designer. Think about a niche in the market that isn’t currently being filled. Is it a t-shirt that can be worn on formal occasions? Is it a line of hoodies that flatteringly accents someone’s curves? Figure out what product should exist that isn’t currently being offered by a major clothing company.
Identify your target audience. This step is almost concurrent with number one. Your objective is not simply to identify a clothing item that should exist, but also the target market of consumers for that product. After all, brilliant design is of little use if it lacks potential customers. Consider the pros and cons of targeting certain demographics. For instance, young people tend to be style-conscious and may be more receptive to online marketing and word of mouth, but they also may have limited funds. Middle-aged customers may be able to afford a higher price point, but they may be less concerned with style and already loyal to an existing brand identity.
In addition to their aesthetic preferences and lifestyle, you’ll want to understand how and where your audience spends on clothing, too. That way, you can plan whether to open a brick-and-mortar store, sell on an e-commerce platform, or both. Even if that physical location is a two- or three-year goal, incorporate plans for its launch in your initial business plan.
3.Clothing Production Partner
Unless you plan to source, cut, and sew all your materials by yourself, you will need a manufacturing partner. Doing production with unknown manufacturer can be risky.
6 common problems dealing with unknown manufacturers.
1.Lack of motivation on the part of the supplier.
2.The supplier is not able to make the product according to your quality standards.
3.Uncontrolled production costs and the supplier trying to raise prices all the time.
4.Longer delivery times.
5.Your production is made by a company you don’t know.
6.The supplier does not solve the problems found in the quality inspection
Shirtual is a company where we help young entrepreneurs kick start their brands or those who already started their brand. they provide a one stop solution service where brand owners can manufacture their apparels, packaging and accessories with them.
Shirtual have a wide variety of unique apparels which other printing company does not provide, they also do offer cut and sew services where businesses are able to come out with their own style and design to suit their brand.
Furthermore, Shirtual provide inventory storage at our warehouse and also ship their goods locally and internationally, providing businesses fulfilment services. Additionally, during this pandemic Shirtual expanded to China where they are able to directly dispatch goods from China.
This is where Shirtual stand out from other competitors.
Customers can consult Shirtual on how they can start their brand and how to choose their desired apparels. With this merchandise service, brand starters can focus on building up their brand, rather than spending precious time looking for different suppliers and handling them.
According to statistics more than 80% of Shirtual's customers that use their service are able to spend more time on front end like marketing or creating social media contents.About 30% of our clients have customers overseas, Shirtual have shipped to places like (United States, Canada, United Kingdom, China, Thailand, Tunisia, France and Indonesia)
4.Choose a brand name, logo, and market profile.
If it looks as though your clothing items can be manufactured with reasonable production costs, you’re ready to start planning your public profile. This means picking a business name, a logo, and a slogan if necessary. It means designing a website with an ecommerce platform like Shopify or Etsy. Customers like brands with a compelling story, so weaving that into your brand name, logo, or website will also help. This work should be completed by the time the manufacturing process runs its course. This way you are ready to sell your goods as soon as they are made.
Hot Tip: Different website provider provides free trial period for website. Do check it out!
Begin the marketing process. At this point, your new business needs brand awareness. Instagram has become a popular platform for this, and many Instagram influencers are happy to promote new fashion brands in exchange for products.
Set realistic sales and distribution goals. Don’t be afraid to partner with a business professional to embark on this step. Just because you have a fashion vision doesn’t mean that you know about clothing distribution. If you can hit your sales goals, you can continue to grow, as per your business plan.